Know Exactly How
AI Sees Your Business.
AI systems are deciding whether customers find your business or your competitors'. Northcast reveals exactly how ChatGPT, Perplexity, and Google AI see you — then maps out what to fix in the next 30 days.
Trusted by local businesses and agencies across Canada
How It Works
Add your business
Enter your website, YouTube channel, and competitor URLs.
Run the audit
Northcast analyzes 40+ signals across AI visibility, video authority, and E-E-A-T.
Follow the plan
Get a prioritized 30-day roadmap and start closing the gaps.
What every audit delivers.
Run one audit. Get three parallel streams of intelligence — all built from your actual data.
Ready-to-record scripts. Ready-to-ship strategy.
Northcast doesn't just tell you what to make — it writes it. Every audit produces three tailored video scripts optimized for your topic authority, audience personas, and AI search visibility. Your content calendar is built from day one.
Know your standing. Build it systematically.
Your Authority Index is a single score that reflects how AI systems, search engines, and potential customers perceive your expertise. Northcast audits 40+ signals to show exactly where you stand — and gives you a step-by-step roadmap to improve it.
See your business the way AI sees it.
When someone asks ChatGPT or Perplexity about your industry, are you in the answer? AI Citation Spot-Check shows you exactly how AI systems are describing your business right now — and what to change so you show up more accurately and more often.
Managing clients? Northcast runs across multiple businesses — agencies use it to deliver authority audits as a billable service. See Agency pricing
Run Your First Audit FreePowerful Features
Everything you need to audit and build your AI authority in one platform.
Authority Index
A single score that tells you where your business stands in AI search.
YouTube Channel Audit
Transcript analysis, chapter structure, topic coverage, and competitor benchmarking.
E-E-A-T Scoring
Experience, Expertise, Authoritativeness, Trust — measured and actionable.
AI Citation Spot-Check
See how AI systems are actually describing your business. Powered by Perplexity AI.
30-Day Action Plan
Prioritized, plain-language tasks. Not a template. Built from your data.
Decay Alerts
Get notified when your authority score drops so you can act before it hurts.
Video → Website Optimizer
Don't let your YouTube content live only on YouTube. Repost and schema-mark transcripts.
Shareable Client Reports
Generate a public-link report to share with partners. Every audit carries your score.
Not ready to go it alone?
The Northcast tool is built on the same methodology our team uses with clients. If you want a human in your corner — or a full production team behind you — we have three ways to work together.
Authority Consulting
Your consultant manually audits your business, builds a bespoke strategy, manages your Google Business Profile, writes your scripts, and oversees a professional production team that films, edits, and posts everything.
Learn MoreProduction Services
YouTube channel production, animation, explainer videos, advertising, and post-production — backed by serious production experience and a full team. Your content will look and feel like a major studio made it.
Learn MoreAI Consulting
Automated workflows, generative AI for content and operations, team workshops, and ongoing advisory. We also run AI readiness programs for businesses and families who want to understand and use AI confidently.
Learn MoreAll services are offered directly by the Northcast team. Get in touch to discuss your project.
Simple Pricing
Choose the plan that fits your business stage.
Starter
Perfect for local businesses starting their AI journey.
- 4 audits included
- 1 business
- Action plan
- E-E-A-T analysis
Growth
Scale your authority across multiple properties.
- Multiple businesses
- Credit top-ups
- Shareable reports
- History tracking
Agency
The ultimate tool for SEO and marketing agencies.
- White-label reports
- Multi-seat access
- Client dashboard
- API access
Frequently Asked Questions
Everything you need to know about AI authority, the Northcast audit, and building a category-of-one reputation.
We analyze 40+ specific signals that AI engines (like Perplexity, SearchGPT, and Gemini) use to determine if a business is a trustworthy source. This includes YouTube signal depth, E-E-A-T indicators on your website, citation consistency, and 'Knowledge Graph' presence. We don't just check if you rank; we check if AI benchmarks you as an authority.
The automated portion of the audit completes in 3–5 minutes. If you've requested a human-led deep dive or consulting session, those are typically delivered within 48 hours.
You don't *need* one, but your score will reflect the absence of video authority. AI engines heavily weigh video content for 'Human-in-the-loop' verification. Part of your 30-day action plan will include exactly how to start a channel that builds maximum authority with minimum effort.
The Northcast Authority Index is a proprietary 0–100 score. It benchmarks your business against the specific E-E-A-T and GEO (Generative Engine Optimization) requirements of the current AI-first search landscape. A score above 70 is considered 'Authority Grade'.
GEO is the evolution of SEO. Traditional SEO focus on keywords and backlinks for blue-link search. GEO focuses on entity relationships, citation quality, and data structure to ensure AI models recommend your business in conversational search results.
The Northcast tool offers both. You can run individual audits to check your progress, or subscribe for monthly monitoring to ensure your authority score stays ahead of competitors as AI algorithms evolve.
Yes. While we optimize the scripts for YouTube 'Authority Pillar' content, they are designed to be easily adapted for LinkedIn, Instagram Reels, or TikTok to build a multi-platform authority footprint.
Local authority is the combination of your proximity to the searcher and the 'Trust Signals' that prove you are the most qualified expert in your specific region. We audit your Google Business Profile depth alongside your global authority signals.
By day 30, you should have your core 'Authority Pillars' in place. After that, you can either continue building independently using our tool for monitoring, or engage our Production or Consulting teams to handle the heavy lifting for you.
We aren't just an 'AI company.' Our leadership includes Academy Award-winning creative direction and SEO veterans. we combine high-end human craft with specialized AI auditing models. We build the systems we use to audit our own authority.
The curriculum behind the tool.
Understanding why the signals matter is what separates businesses that climb in AI search from ones that stay invisible. Northcast Learn is the education layer.
AI Authority Fundamentals
What AI search actually looks for — and how to build a business it wants to cite.
Covers: How LLMs index the web, what E-E-A-T means for AI citations, the difference between SEO and GEO, and how a local business builds AI authority from zero.
YouTube Authority Mastery
Turn your YouTube channel into your most powerful authority signal.
Covers: Chapter structure for AI indexability, transcript optimization, topic cluster strategy for video, how competitor benchmarking informs your content gap.
The 30-Day Authority Sprint
A guided execution course built around the Northcast audit framework.
Covers: Reading your audit report, prioritizing the action plan, building your first authority-optimized content batch, and setting up decay monitoring so you never lose ground.
Create a free account now and get notified when courses launch.
Your competitors are already building their AI authority.
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