5 Reasons Why your business needs a youtube channel

If Your Brand Isn’t on YouTube in 2025, You’re Already Falling Behind

Launch a Channel. Build Authority. Get Found in AI, Google, and YouTube.

The Way People Discover Brands, Products and Services Has Changed—Permanently

Today’s customer doesn’t “visit websites”—they ask questions.

And those questions are being answered by AI tools like ChatGPT, Perplexity, Google AI Overviews, and YouTube.

If your business doesn’t have helpful, trusted content to feed those answers, you simply don’t exist in the new search landscape.

Generative Engine Optimization (GEO) is the future of visibility. And it starts with video content—especially on YouTube.

Why YouTube? Because It's the Most Trusted Discovery Platform on Earth

YouTube is no longer just entertainment—it’s how people learn, compare, and decide who to trust.

2B+ active users use it as their primary search tool

Integrated into Google’s AI search results

Consumers are 2x more likely to buy after watching a video

Videos feed LLMs like ChatGPT, increasing your brand's visibility in AI answers

In short: if you're not publishing on YouTube, you're not part of the conversation.

What Happens If You Don’t Have a Youtube Strategy?

Your competitors show up instead

in AI tools, on YouTube, and in search

You lose trust and discoverability

even if you have the best product

You get left out of the discussion

AI inclusion, local rankings, and brand mentions that drive modern traffic

What a Smart Content Strategy Does for You

It’s more than “posting.” It’s a system designed to:

Answers real questions

at every stage: awareness, consideration, decision

Educates AI models

to include your brand in search and conversation

Drives Qualified traffic

from YouTube, Google Maps, and AI tools

Builds lasting Authority

across video, blog, shorts, social, and local SEO

Every piece of content becomes a long-term asset that builds visibility and trust.

The YouTube Advantage

(Especially for Local & Service Brands)

Train AI Models

YouTube transcripts and metadata are indexed by LLMs like ChatGPT & Gemini

Drives local SEO

Embedding videos on service/location pages boosts rank & engagement

Builds Trust at Scale

People trust faces and voices more than text

Feeds the Entire Funnel

One video becomes multiple touchpoints (reels, blog posts, FAQs, etc.)

Sticks Around

Unlike social posts, good YouTube videos keep working for you for years

How Northcast Helps You Win

We don’t just “make videos”—we build systems that help you:

Launch or optimize your YouTube channel

Script & produce videos that rank and convert

Embed videos into your local service pages

Get You Found in AI tools, Google Maps, and YouTube

Build a scalable Strategy

Download the 2025 Content Visibility Playbook

Inside, you'll get the exact steps to start showing up and building trust—across AI, search, and video.

Get found across modern platforms

Show up in AI tools, YouTube, and search

Turn trust-building content into real leads

Ready to See What You’re Missing?

We’ll review your content, uncover the gaps, and show you how to build trust and visibility in 2025.

91% of marketers see ROI from video—are you one of them? (source: HubSpot’s 2024 report,)

Let’s Build a Plan That Works for Your Goals—and Your Budget

Get In Touch